At 11:30 am on June 24, less than an hour after the US Supreme Court overturned Roe v. Wade, Dave Portnoy, the controversial founder of Barstool Sports — a site dubbed the “Bible of Bro Culture” — posted a video to his 2 million followers on Twitter. “We are literally going backwards in time,” he said in a self-described emergency press conference. “It makes no sense how anybody thinks it’s their right to tell a woman what to do with her body.”…Over the last three months, as the threats to reproductive rights grew clearer, researchers, activists, and political strategists have started to think more intentionally about how best to target male voters with abortion rights messages. When Roe was the law of the land, advocates could focus their energies on challenging unconstitutional abortion restrictions in court. Now, reproductive rights battles will be shifting to the ballot box — meaning what male voters think about abortion suddenly matters a whole lot more.Even for men who self-identify as pro-choice, their support for a woman’s right to choose has historically been fairly muted, as guys tend to treat reproductive rights as a “women’s issue” that’s best left for women to lead on…. Even in the US Senate, male Democrats who support abortion rights tend to wait for their female colleagues to chart their federal action plans, wary of bad optics and criticism.Leading up to the election, Men4Choice and Planned Parenthood planned to jointly run ads targeted at young Black men in Atlanta. Planned Parenthood approached Men4Choice out of recognition that their own brand might be less resonant with those voters… “I think the Dads on the Doors in Minnesota is great, but I think we also have to talk to 18-19-year-old men, so that when they get to that fatherhood stage of life they’ve already been thinking about abortion rights.”SOURCE: Vox, by Rachel M Cohen, 11 October 2022 + VISUAL: CQ-Roll Call, Inc via Getty Images