DKT’s boundary-pushing new commercial features a couple’s journey from the bedroom to the pharmacy to find the Lydia emergency contraceptive pill. Since its airing, pharmacists have reported that women have begun to simply ask for “the pill they saw on TV”. The advertisement is now airing in Mali, Cameroon, Côte d’Ivoire, Benin, Togo, and Burkina Faso.
SOURCE: DKT International News & Updates September 2019