EMERGENCY CONTRACEPTION – An advertisement for emergency contraception

DKT’s boundary-pushing new commercial features a couple’s journey from the bedroom to the pharmacy to find the Lydia emergency contraceptive pill. Since its airing, pharmacists have reported that women have begun to simply ask for “the pill they saw on TV”. The advertisement is now airing in Mali, Cameroon, Côte d’Ivoire, Benin, Togo, and Burkina Faso.

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C:\Users\Marge\ownCloud\Campaign Team Folder\Logos & Images\Images Newsletters 2019\Newsletter September 2019\NIGERIA DKT EC pill advert 2 NL Sept 2019.JPG
it’s the emergency contraceptive pill, contact the Lydia call centre, our midwives …

SOURCE: DKT International News & Updates September 2019